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hike your own hike
concept / design
student work
Hike Your Own Hike (HYOH) is a campaign based around a futuristic smart watch. I created a brand and included a website, posters, and banner ads. The idea behind the design was to show how an old concept of hiking can be re-imagined and experienced in a new way.
![HYOH_thumbnail.jpg](https://static.wixstatic.com/media/1be985_8da678be3cac4e06a26ac803e511b48f~mv2_d_2667_1730_s_2.jpg/v1/crop/x_3,y_150,w_2622,h_1380/fill/w_981,h_516,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/HYOH_thumbnail.jpg)
![HYOH_web-highlight.png](https://static.wixstatic.com/media/1be985_7a07ee72e74a4a81aa3852b401fadbd7~mv2_d_1304_1261_s_2.png/v1/fill/w_49,h_47,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/HYOH_web-highlight.png)
![2_HYOH_AD_Print-01.jpg](https://static.wixstatic.com/media/1be985_0e67a4e583644cc8a8edafe35a0a5353~mv2.jpg/v1/fill/w_117,h_181,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2_HYOH_AD_Print-01.jpg)
![2_HYOH_AD_Print-02.jpg](https://static.wixstatic.com/media/1be985_2a4fc41c7fa94368abb06efce12f5fac~mv2.jpg/v1/crop/x_0,y_2,w_793,h_1222/fill/w_117,h_181,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2_HYOH_AD_Print-02.jpg)
![1_HYOH_Ad_Banner-03.jpg](https://static.wixstatic.com/media/1be985_b846e02a92ca4862b7c840e23c22b58d~mv2.jpg/v1/fill/w_147,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1_HYOH_Ad_Banner-03.jpg)
![HYOH_Bus Stop MockUp.jpg](https://static.wixstatic.com/media/1be985_89873ef0367e499fa6669a91db05e5a9~mv2_d_4000_2800_s_4_2.jpg/v1/crop/x_0,y_353,w_3587,h_2327/fill/w_147,h_95,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/HYOH_Bus%20Stop%20MockUp.jpg)
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