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bring change to mind
concept / art direction / production
We Are Guru work
Generation #NoNormal unites people young and old to help end the stigma around mental health. This campaign was an expansion of 2020's No Normal PSA campaign. First, I supported my team during brainstorming and concepting by providing insights that were grounded in brand strategy, teen feedback, cultural relevancy. Then, I established the art direction and produced a suite of assets for the client to use to launch the campaign in May 2021.
![BC2M_GenerationNoNormal_IG-Posts_General](https://static.wixstatic.com/media/1be985_4d881ba9a56e42d8a07e8887c11d998f~mv2.jpg/v1/fill/w_300,h_300,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/BC2M_GenerationNoNormal_IG-Posts_General.jpg)
![BC2M_GenerationNoNormal_IG-Posts_General](https://static.wixstatic.com/media/1be985_5e6f58adfbee4398880afd2c84cde97c~mv2.jpg/v1/fill/w_300,h_300,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/BC2M_GenerationNoNormal_IG-Posts_General.jpg)
![BC2M_GenerationNoNormal_IG-Posts_General](https://static.wixstatic.com/media/1be985_5b28e77bed9842119a8b3c7514382f8d~mv2.jpg/v1/fill/w_300,h_300,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/BC2M_GenerationNoNormal_IG-Posts_General.jpg)
![What Parents Say vs What Teens Hear.jpg](https://static.wixstatic.com/media/1be985_1ba7577068a0404bbe96724a2e455670~mv2.jpg/v1/fill/w_980,h_353,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/What%20Parents%20Say%20vs%20What%20Teens%20Hear.jpg)
![A Conversation Starter BC2M](https://static.wixstatic.com/media/1be985_4cb15d7125a744d4a334231bab8f2120~mv2.jpg/v1/fill/w_115,h_115,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/A%20Conversation%20Starter%20BC2M.jpg)
![Conversation Starter Men & Mental Health](https://static.wixstatic.com/media/1be985_1995486973be4b7cb97429044d4d5642~mv2.png/v1/fill/w_80,h_160,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Conversation%20Starter%20Men%20%26%20Mental%20Health.png)
![iPhone-X-mockup_BC2M-1.gif](https://static.wixstatic.com/media/1be985_84ffb202218b4bff9a568166bb7034d7~mv2.gif)
![Positive Language with Teens.gif](https://static.wixstatic.com/media/1be985_03435206ae684225844ddeace7a3149c~mv2.gif)
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